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Social Systems Scorecard Find Where Your Marketing Is Leaking | Gibran Jones
What It Is

You Don't Have A Content Problem.

You're posting. You're showing up. But something isn't connecting. Before you hire someone, buy another course, or change your content strategy again run the scorecard.

The Social Systems Scorecard works through six dimensions of your social media presence with a structured 1 - 5 scoring rubric. It requires real data, pull your analytics before you start. Set aside 60 - 90 minutes and complete it honestly. The diagnosis only works if the inputs are accurate.

The scorecard doesn't fix the problems. That's intentional. Clarity comes before action.

Knowing where you are weak is the first step. Deciding what to do about it comes next.

Before you start
01
Pull your analytics
Open your platform dashboards. Have data from the last 30 days ready before page 1.
02
Block 60–90 minutes
This is not a quick skim. A rushed audit produces a useless diagnosis.
03
Score honestly
Rate where you actually are — not where you want to be. Generous scores produce useless gaps.
The 6 Scored Sections

What Gets Scored. 197 points total.

01
Profile Optimization
/ 40 pts — Instagram · Facebook · LinkedIn
Is your profile converting visitors into followers and followers into leads? Covers photo, bio, CTA, highlights, and keyword optimization across platforms.
02
Content Performance
/ 30 pts — All platforms
How is your content actually performing — not how it feels. Requires real analytics from the last 30 days. Covers frequency, format mix, quality, and engagement depth.
03
Platform Best Practices
/ 22 pts — Instagram · Facebook · LinkedIn
Are you using the specific behaviors each platform rewards? Reels, Stories, carousels, text posts, link placement — each platform has its own operating logic.
04
Engagement & Community
/ 40 pts — All platforms
Community is the algorithm. Covers comment response time, DM strategy, engagement benchmarks by platform, and whether you're building or broadcasting.
05
Competitor Analysis
/ 25 pts All platforms
What are competitors doing that you're not? More importantly — what gap are they leaving that you can own? Structured to surface differentiation opportunities.
06
Paid Media
/ 40 pts All platforms
Pixel tracking, A/B testing, custom audiences, retargeting, ROAS measurement scored whether you're running ads or not. Zeros are valid data.
What's Inside

11 Pages. One Diagnosis.

Every page has a job. The format is clean, direct, and designed to produce a usable output not a document you'll file away.

  • →Instructions + 1–5 scoring guide
  • →Your info page document baseline metrics before starting
  • →6 scored sections with rubric criteria per section
  • →Notes + observations space after each section
  • →Score summary table all 6 sections at a glance
  • →Gap analysis + priority matrix Quick Wins / Strategic / Reconsider
  • →Next steps framework 3 paths based on your results
$67
One-time Instant digital download
  • Screen-optimized PDF 11 pages
  • 6 scored sections 197 total points
  • 60–90 minutes to complete
  • Gap analysis + priority matrix included
  • No login required download once, yours forever
Get the Scorecard — $67 →

Digital product — all sales final — delivered instantly

Better together
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Get this scorecard + the Platform ROI Filter together. Save $17.
See the bundle →
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