Five entry points. One price per rung.
Every offer does one job. Start with a tool you run yourself, get a live diagnosis, coach a sound system, build a new one, or keep it sharp. No overlap, no upsell maze.
Tier 1 · Diagnose Yourself
Self-Guided Diagnostics
Score your own marketing in an afternoon. No call required — just your numbers against a real framework.
Platform ROI Filter™
A 9-page scored decision tool. Run your business through five dimensions and get a defensible answer on which platform deserves your time.
- Audience Match · Content Fit
- Business Model Alignment
- Time to Traction · Saturation
- Reusable as the business changes
Social Systems Scorecard™
An 11-page structured audit across six operational layers (197 points) that shows exactly where your social operation breaks down — and what to fix first.
- Six operational categories scored
- Ranked, highest-leverage fix list
- What "working" looks like for your type
Best Value · Bundle
Marketing Clarity Kit™
Both tools together. The strategic question (where to show up) and the operational question (is your setup built to win). Buying separately is $114.
Get the Kit →Tier 2 · The Fork
The Marketing Systems Audit
The paid diagnosis that decides everything downstream. A 90-minute session, a written prioritized plan — and one clear prescription.
A live, same-week review of your entire marketing system: what's working, what's leaking budget or time, and where the single biggest opportunity sits. You leave with a written, prioritized action plan within 48 hours.
Credit 100% of the $350 fee credits toward the Operator's Content System™ build if you book within 14 days.
The audit ends with one prescription — not a menu.
If broken →
Build it
Your system is missing pieces. The path is the Operator's Content System™. You get the infrastructure installed.
If sound →
Coach it
Your system is fine — it needs discipline and adjustment. The path is Optimize Monthly™. Gibran assigns it. You don't shop.
Tier 3 · Coach It New
Ongoing Coaching
Two rungs, separated by access. One keeps you in the right information environment; the other keeps a sound system disciplined month over month.
Group Membership
The Algorithm Insider™
- "What changed this month" briefing
- Live monthly group Q&A
- Private operator community
- First look at new tools · cancel anytime
1:1 · Flagship Coaching
Optimize Monthly™
- 45-minute 1:1 strategy call monthly
- Two content or campaign reviews
- Capped async access on business days
- Three-month minimum · then cancel anytime
The Gate
Which one is mine?
Optimize Monthly™ is open to anyone and async-capped. The Advisory Retainer™ (Tier 5) is 24-hour response and gated to build graduates. If you're not sure which you're eligible for — you want Optimize Monthly™.
Tier 4 · Build It
The Operator's Content System™
A 4–6 week done-with-you build. When it ends, you own the system — documented, transferable, no retainer required to keep it running.
Track A · 4 Weeks
Solo Operators & Small Teams
One core platform, full content system installation. For solo consultants and teams of 1–10 doing their own marketing.
- Platform strategy + content framework
- Production & repurposing workflow
- Measurement setup + 90-day roadmap
Track B · 6 Weeks
Growing Businesses
Multi-platform system plus team training. For 10–50 employee firms with a team but no repeatable system.
- Everything in Track A, multi-platform
- Team training & handoff
- Accountable to quarterly results
The Difference
You own it
No monthly retainer to keep the lights on, no dependency. The system is built around how your business actually operates — and it's yours.
Guarantee: fully actionable, or Gibran works until it is.
Tier 5 · Advise It
Operator's Advisory Retainer™
The ongoing relationship for operators who've built the system and want a senior strategist in their corner to protect the investment.
Not an agency relationship — Gibran doesn't run accounts or make content at this tier. He advises, reviews, and guides while your team executes: monthly strategy sessions, platform & AI briefings translated into action, content review, a systems check-in, and direct async access with 24-hour response on business days.
Gated Available to Operator's Content System™ graduates only, or by personal approval. Graduates who don't need 24-hour access can step down to Optimize Monthly™ at $497/mo instead.
1:1 · Gated Advisory
Advisory Retainer™
- 2 × 45-min strategy calls monthly
- Up to 4 content reviews
- Dedicated channel · 24-hour response
- Annual 90-minute strategy reset
Also Available
Speaking & Workshops
Interactive, systems-focused sessions for conferences, accelerators, and organizations. From a 45-minute keynote to a multi-day engagement.
- $2.5K+Virtual keynote / webinar
- $3.5KIn-person keynote (45 min)
- $5K+Workshops
- $15KFull-day engagement
Popular topics: Go-to-Market Foundations · Social Media Strategy & Brand Risk for Founders · Building Marketing Systems That Replace Guesswork · AI-Powered Marketing That Actually Works · From Veteran to Entrepreneur.
Straight Answers
How the ladder works
Why is the audit the fork, not the funnel?
Because "diagnose first" means the diagnosis decides the path — not the client's guess. The $350 audit ends with a single prescription: if your system is broken, you build it (Operator's Content System™); if it's sound but undisciplined, you coach it (Optimize Monthly™). Gibran assigns the path so you're not shopping a menu of overlapping offers.
Is the audit fee credited toward anything?
Yes — 100% of the $350 fee credits toward the Operator's Content System™ build if you book within 14 days. The credit applies only to the one-time build, not to recurring coaching or advisory, which are priced to run continuously.
What's the difference between Optimize Monthly™ and the Advisory Retainer™?
Access, not quality. Optimize Monthly™ ($497/mo) is monthly with capped async access and is open to anyone whose system is sound. The Advisory Retainer™ ($1,200/mo) has 24-hour response, longer and more frequent calls, and is gated to operators who've completed the build.
What if I finish the build but can't justify $1,200/month?
You step down, not off. Graduates who don't need 24-hour access can move to Optimize Monthly™ at $497/mo to keep the system sharp — rather than dropping all the way to free content.
Not sure which rung is yours?
Start with the Audit. It'll tell you exactly where to go next.
Book the Audit — $350 →