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Platform ROI Filter™ — Know Which Platform Deserves Your Time | Gibran Jones
What It Is

A Decision Tool. Not A Course.

Most consultants and small business owners are losing time on platforms that were never going to work for them. They go where their competitor went, or where they feel comfortable. The Platform ROI Filterâ„¢ changes that.

You score your business against five dimensions — each one designed to surface a specific mismatch between your business model and the platform you're considering. The platform with the highest total is where your time has the best return.

Clarity before commitment.

01
Score Each Platform
Rate YouTube, Instagram, LinkedIn, Facebook, TikTok, and a custom platform 1–5 on every dimension.
02
Total Your Scores
Add the five scores per platform. Maximum score per platform is 25. The comparison is immediate.
03
Read The Results
Use the built-in scoring key to interpret your totals and identify your next move.
The 5 Dimensions

What Gets Scored.

01
Audience Match
Is your target customer actually active and reachable on this platform — or just passively present?
02
Content Format Fit
Does this platform reward the format you can produce consistently and authentically?
03
Business Model Alignment
Does this platform support the way you sell — coaching, consulting, digital products, services?
04
Time to Traction
How long before this platform produces meaningful results given your current runway and patience?
05
Competitive Saturation
How much room exists in your specific niche — not the platform overall — for you to own space?
What's Inside

9 Pages. One Decision.

Designed for a single focused session — approximately 60 minutes. Every page has a job. Nothing is filler.

  • →Instructions + scoring guide
  • →5 dimension explainers — what to consider before scoring each one
  • →Side-by-side scoring matrix: YouTube, Instagram, LinkedIn, Facebook, TikTok + custom column
  • →Score totals per platform — comparison visible at a glance
  • →Score interpretation guide: Pursue / Test / Deprioritize / Avoid thresholds
  • →3 next-step paths based on your results
  • →Notes page for observations and open questions
$47
One-time — Instant digital download
  • Screen-optimized PDF — 9 pages
  • Side-by-side scoring for 6 platforms
  • ~60 minutes to complete
  • Score interpretation + next steps included
  • No login, no platform — download once, yours forever
Get the Filter — $47 →

Digital product — all sales final — delivered instantly

Better together
Marketing Clarity Kit™ — $97
Get this filter + the Social Systems Scorecardâ„¢ together. Save $17.
See the bundle →
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Bundle — Save $17
Marketing Clarity Kitâ„¢
This filter plus the Social Systems Scorecardâ„¢ together. Filter your platform, audit your execution. Two tools, one decision framework, one price.
$97 $114
→